In “Talking Automotive with Mark and John” Ep 21, Mark Palavestra and John Sinclair talk to Alexander Corne from Motorink Media. Alexander is an Automotive and Transport Industry Public Relations and Marketing Specialist. Alexander shares with us the art of storytelling and how to maximise your PR and benefit from earned PR marketing activities.
Alexander looks at the big picture and how to develop a PR strategy using aspects such as heritage and technology to drive engagement. He discusses the difficulties of negative PR and how to develop and practice a War Plan and the need to test structures in preparation for a negative PR event.
He provides an in-depth analysis of Social Media and how a business can influence its public image without the traditional media filter. He goes into depth on influencers and the need for careful analysis and the need to have a clear plan and anticipated outcomes of using an influencer.
He wraps up with a discussion on fake news and the need to genuine and authentic in any PR activities.
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For more information on Alexander Corne and the services he provides:
Production and editing by Ky Sinclair
Sponsor: PrixCar Fleet Services