Ep 64: OEM vs Dealer: Who Owns the Customer Challenges in the Automotive Industry for Dealers and OEM

We talk to Andreas Walker CEO from UON Global on the relationship between the dealer and the OEM (Original Equipment Manufacturer), how this is changing and who actually owns the customer. Andreas goes into detail about how UON Global provides tools to manage the adult to adult relationship between dealers and OEM’s.

Andreas also talks about the latest trends and challenges facing the automotive industry and how digital tools can paly a significant part in improving business outcomes in this space.

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