We talk to Sean Mackenzie from Make [Sense] Global about the importance of planning for Launches and Events and how to ensure objectives and outcomes are achieved.
Sean goes in to detail on a range of Launch and Event topics including how events have changed in the last 15 to 20 years, the impact of Covid on Events and where the events business will go in the future. Sean goes into detail about what makes a good event and the planning aspects to ensure the delivery of a good event. Sean talks about the difficulties of delivering events and some of the challenges especially when in comes to automotive events.
More information about Make [Sense] Global
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