Ep 61: The Brand Builder – how to build and also repair a broken brand with Chris Bayman

We talk to Chris Bayman the Automotive Brand Builder Guru about what it takes to create a good brand. Chris talks about what is a good brand and what are the elements to focus on maintaining a good brand. Chris also goes into detail about how to repair a damaged brand, what are the things and elements that good brands do. What determines where customers will buy when on-line. He also delves into why a brand is important and the importance of process and systems. He also explores what resources are needed to create a good brand and how to maintain your personal brand.

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