We talk to Dr Imogen Reid from the VACC  (Victorian Automotive Chamber of Commerce) about gender diversity and how it plays out in the automotive industry. We cover a range of topics including why do we need to have more women in the auto industry. Imogen covers the current state of play with women in the Auto industry in OEM, Dealer, and Aftermarket She also discusses how, disappointingly, the figures have not changed in twenty years. We look into why this could possibly be the case. We also cover where are the the biggest opportunities for uplift in numbers of women in Auto. What challenges do we have to overcome to achieve this. Imogen also goes into detail of attracting and retaining more women in the Auto industry and the impact this can have in improving your bottom line. Should you wish to find more information on the books we recommend click the link below: The 7 Habits of Highly Effective People 30th Anniversary Edition https://amzn.to/3oQPH3I The Speed of Trust: The One Thing that Changes Everything https://amzn.to/3BnjBl5 Talking Automotive with Mark and John an Amazon Affiliate and we do receive a small commission on Amazon link purchases.

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