Podcasts

How to Maximise Your PR Strategy with Alexander Corne

In “Talking Automotive with Mark and John” Ep 21, Mark Palavestra and John Sinclair talk to Alexander Corne from Motorink Media. Alexander is an Automotive and Transport Industry Public Relations and Marketing Specialist. Alexander shares with us the art of storytelling and how to maximise your PR and benefit from earned PR marketing activities. Alexander…

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Managing a multi-franchise dealership in the new normal

In “Talking Automotive with Mark and John” Ep 20, Mark Palavestra and John Sinclair talk to Phillip Mance, Managing Director of the Alan Mance Motor Group. Phillip shares with us the in and outs of managing a dealership in the new normal. Phillip looks at the big picture and the challenges facing dealerships. He discusses…

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How to Mine the Gold in your Database

In Talking Automotive with Mark and John Ep 19, Mark Palavestra and John Sinclair talk to Steve Zanlunghi Director of Operations, Asia Pacific, from Absolute Results about mining the gold in your database. Steve shares the in’s and outs of what is necessary to ensure a successful private VIP customer sale event at a dealership….

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Car Subscription Moving from Ownership to Usership

In Talking Automotive with Mark and John Ep 18, Mark Palavestra and John Sinclair talk to Desmond Hang CEO and Founder of carbar. Desmond debunks the myths around car subscription. Desmond provides an in-depth analysis of car subscription and how it all works. He explores the differences between a financial lease and car subscription. He…

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A Masterclass in Automotive

In Talking Automotive with Mark and John Ep 17, Mark Palavestra and John Sinclair talk to David Kain from Kain Automotive. David provides a masterclass of knowledge about automotive and how to make money and sell cars. David provides a historical perspective on the lead up to Covid19 and the state of play for the…

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How Courage Drives Staff Performance

In Talking Automotive with Mark and John Ep 16, Mark Palavestra and John Sinclair talk to Anton van der Walt, author, keynote speaker, HR expert and mentor. Having written two books “Leadership Through My Lens” and “The Transformational Leader” leads to an interesting discussion on leaders using courage to motivate and manage staff from home…

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Diesel not Done Yet

In Talking Automotive with Mark and John Ep 15, Mark Palavestra and John Sinclair talk to Gavin Houghton MD, Ron Kukler Chief Technical Officer and Howard Gerwin VP Product Development from RKLAB AG. They share insight into engine development and electric vehicles and the various challenges engine manufacturers are working with to reduce emissions. They…

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The Devil is in the Details

In Talking Automotive with Mark and John Ep 14, Mark Palavestra and John Sinclair talk to Mat Prestney, Director from Plumfleet. Mat shares insight into the difference between a traditional fleet and a grey fleet. How customers in traditional fleets turn their vehicles over between 48 and 60 months and normally controlled by the employer,…

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The Dollars are in the Data

A conversion with Ben Sullivan, head of automotive services at Potentiate about the importance of understanding survey data for marketing and advertising.

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