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Ep: 62 How To Plan Successful Events and Launches

We talk to Sean Mackenzie from Make [Sense] Global about the importance of planning for Launches and Events and how to ensure objectives and outcomes are achieved. Sean goes in to detail on a range of Launch and Event topics including how events have changed in the last 15 to 20 years, the impact of…

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Ep 61: The Brand Builder – how to build and also repair a broken brand with Chris Bayman

We talk to Chris Bayman the Automotive Brand Builder Guru about what it takes to create a good brand. Chris talks about what is a good brand and what are the elements to focus on maintaining a good brand. Chris also goes into detail about how to repair a damaged brand, what are the things…

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Gender Diversity Improves Your Bottom Line

We talk to Dr Imogen Reid from the VACC  (Victorian Automotive Chamber of Commerce) about gender diversity and how it plays out in the automotive industry. We cover a range of topics including why do we need to have more women in the auto industry. Imogen covers the current state of play with women in…

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Automotive Fleet Development Post COVID

This is our first podcast of season three and we talk about automotive fleet development and the importance to continue canvassing automotive fleets even during vehicle supply shortages. We share ideas and tips of how to engage in zoom meetings with fleet customers and how to develop relationships in face to face meetings. Mark talks…

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How to Maximise Residual Values with Santo Amoddio

In Talking Automotive With Mark and John Ep 39,  we talk to Santo Amoddio, Managing Director at Glass’s Information Services Australia.  Santo discusses future trends in automotive, what impacts vehicle residual values and how these can be influenced and the different services they provide.   If you liked what you heard, subscribe to the show…

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How to Maximize your Marketing Dollars Spend

Welcome to episode 39: How to maximize your marketing dollars spend with John Sinclair and Mark Palavestra.   John and Mark explore how to improve the effectiveness of your marketing dollars spend. By understanding your PMA and spending marketing money where you will have greatest impact. If you liked what you heard, subscribe to the…

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The Future of Digital in Automotive with Guests Siim Vips & Janek Prummel

In Ep 8 of Talking Automotive with Mark and John, we talk to two of the owners of Modera , digital experts from Estonia. Siim Vips, a digital entrepreneur involved in a number of digital startups, and Janek Prummel whose extensive career has spanned decades in the digital space. We discuss why Estonia is one…

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Auto Industry Insights Q1 2021 with Mark Palavestra and John Sinclair

In Talking Automotive with Mark and John Ep 38, Mark Palavestra and John Sinclair review Q1 of the Auto industry. Mark goes into detail how the figures have been made up and what has impacted the market year to date & the future trends for 2021 & beyond. He reviews the outlook going forward and…

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New Car Agency the South African Experiment with Peter Viljoen

In Talking Automotive with Mark and John Ep 37, Mark Palavestra and John Sinclair talk to Peter Viljoen CEO of Sydsen. Peter discusses the new car agency model and the experiment two large brands have done in South Africa. He highlights the successful outcomes of the experiment. Peter also delves into the future of automotive…

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How the Agency Model Disrupts the Australian Automotive Market

In Talking Automotive with Mark and John Ep 35, Mark Palavestra and John Sinclair talk about the traditional franchise distribution model. The challenges between the dealer and the OEM distributors. They discuss what the impact will be of the Agency model and how this will effect both dealers and distributors. They also delve into the…

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